It’s been years since I’ve tried a new Pop-Tart. It’s not because, twenty plus years after our first encounter, I don’t still love them, but rather because they went through a neon striped, in your face, made up berry Wildlicious phase which, like Yo Gabba Gabba!, made me shake my head and think, boy I do not get kids today. Then this limited edition flavor came along and I knew my favorite pretend pastry had come home.
from Serious Eats http://sweets.seriouseats.com/2013/11/we-try-the-new-pumpkin-pie-pop-tarts.html
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